Advertising on Google can be a very fast way to generate leads – but they aren’t a magic button. Businesses that win with Google Ads have clear services, real demand, and a willingness to track what’s working. Before we jump in, it’s important to know whether ads are actually the right move for your business
google ads are a good fit if you: Anyone can launch a Google Ads campaign and throw money at it hoping that the leads start coming in. What actually matters is campaign structure, targeting, ongoing optimization, and efficiency to make sure your ad budget isn’t going to waste.
Our approach focuses on maximizing your daily budget using real conversion and customer search data.
We don’t chase traffic and vanity metrics — we build campaigns to target people actively searching for your services.
Keywords selections are based on buyer intent, competition, realistic cost-per-lead expectations, and real search data.
We organize your campaigns intelligently to keep costs under control and make scaling a breeze. No “catch-all” setups.
We make sure that forms and other key actions are tracked properly so decisions are based on accurate data, not assumptions. If it can’t be measured, it can’t be improved.
Google Ad are dynamic, living campaigns that need ongoing attention. We review your campaign(s) regularly to avoid wasted ad spend and make sure they’re set up to perform at their best. We double down on what works and cut what doesn’t.
By default, we conduct weekly check-ins on your campaign(s) to make sure things never get out of hand.
We build and organize campaigns around your services, locations, and goals. Clean structure keeps costs down and performance easier to control.
Ongoing keyword research to find new opportunities and cut wasted spend. We prioritize high-intent searches that lead to real inquiries.
Ongoing keyword research to find new opportunities and cut wasted spend. We prioritize high-intent searches that lead to real inquiries.
Search ads are written, tested, and refined to improve click-through rates and conversion quality over time.
We manage tracking for forms and key actions so performance decisions are backed by real data — not guesses.
We actively review search terms to block irrelevant traffic and protect your budget from junk clicks.
Google Ads management isn’t a one-time setup — it’s an ongoing process that requires consistent attention, testing, and refinement. Our pricing reflects the work required to manage campaigns responsibly and deliver meaningful results.
We don’t believe in “set it and forget it” ads, hidden fees, or vague promises. Instead, we focus on clear scope, realistic expectations, and long-term performance.
Every account requires ongoing time and expertise. Our management covers things like campaign monitoring, keyword & search term reviews, ad testing, budget & bid adjustments, conversion tracking, performance analysis & more.
Pricing is based on the level of management required, not just ad spend alone.
We don’t lock clients into long-term commitments. If we’re doing our job well, the results should speak for themselves.
Google Ads takes time to optimize properly. We recommend allowing enough runway for data collection and performance improvements before making decisions. For example, the learning period on a new or significantly-altered campaign can take 4+ weeks.
Our pricing is designed with local and service-based businesses in mind — companies that need leads, not vanity metrics.
If your business relies on phone calls, form submissions, or booked jobs, we structure campaigns and pricing around those outcomes.
There’s no one-size-fits-all answer. Your ideal ad spend depends on your industry, location, competition, and goals.
For most local service businesses, we typically recommend starting with a budget of at least $15/day to allow enough data to be collected each month to make meaningful optimizations. However, this may not be a competitive budget for all businesses.
No — and you should be cautious of anyone who does.
What we do guarantee is proper setup, responsible management, ongoing optimization, and transparency. Google Ads performance depends on many factors outside anyone’s control, but our job is to put your budget in the best possible position to succeed.
Some campaigns generate leads quickly, while others need time to optimize.
In most cases:
Early data starts coming in within the first few weeks
Performance improves over the first 30–60 days
Stronger efficiency comes with consistent optimization over time
Google Ads is not “set and forget” — results compound with proper management. That’s what we’re here for.
Google Ads works best for businesses that:
Offer services people actively search for
Can clearly define their service areas
Have the ability to respond to leads quickly
Local service businesses, trades, home services, auto services, and appointment-based companies are often a great fit. Businesses that use lead forms as a source of customer contact are ideal as call tracking can be unreliable without the proper investment into call-tracking programs.
We’ll tell you.
If your industry, budget, or market conditions make Google Ads a poor option, we’ll be upfront about it. Sometimes SEO, website improvements, or other strategies make more sense — and we’re not interested in selling ads that won’t perform.
Yes. Always.
Your account is created under your ownership. You’ll have full visibility into campaigns, spend, and performance at all times.
We manage your campaigns through a Google Ads MCC account.
Yes.
Proper tracking is essential for Google Ads success. We help ensure calls, form submissions, and other key actions are tracked correctly so decisions are based on real data — not guesses.
We do not require long-term contracts and work on a month-to-month basis.
However, we do recommend sticking with us at least 2 months for new or significantly-altered campaigns to give Google time to effectively complete its learning period.
We don’t chase vanity metrics.
Our focus is on:
Lead quality, not just clicks
Clear communication
Responsible budget management
Continuous improvement
You won’t get generic setups or outsourced guesswork — just hands-on management aligned with your business goals.
If you’re ready to boost your online presence, please fill out the form and let us know how we can help.